Fairness and good basketball are not mutually-exclusive concepts.
It's unfortunate that somehow some people have come to believe that they are.
In the main, college basketball is proof that a game can be called according to the rules, giving both teams a virtually-equal possibility of winning the game, and still can be entertaining.
Go back before the Stern era of NBA basketball, or even the early years of his reign, and you can still see a game that is just plain beautiful to watch.
And it's why, unless the Hawks are playing, I refuse to watch an entire NBA game these days... after a few minutes, it's just appalling and is an insult to my intelligence, again, not unlike watching professional wrestling.