Do you really think that London is a good place to show off a basketball team ? The British are the most unsporting nation in Europe.All they care for is football and then after a long wait there is probably darts/horses or something like that.Basketball is played and watched in Southern and Eastern Europe.If you want exposure in Europe for a basketball team you play in Istanbul,Moscow,Belgrade,Athens,Milan not in London where 90% of the audience will be Americans who work in London or immigrants. I really don't understand what is the deal with London and the o2 arena they have been buying events in every sport .The Euroleague F4 was a farce,they organized it so bad that at one point some players took brooms to wipe the floor them self's because the guys whose job was it were incompetent now the want to have the handballs F4 which will have the same result.If it is not football London and the UK are the places where other sports go to die. Also I think I must add that it takes more to get international support than signing up players.The NBA was HUGE in the Balkans in the 80`s and 90`s .Every night in 2-3`am people would gather outside to watch games and then go to work directly.Every kid knew every team and every player.Today most discussions about the NBA are about players and teams in the 80`s and 90`s.What turned people off was the fact that teams could move which for a European is an unimaginable thing,tanking and than the first 2 brought the notion that it was not a sport but entertainment.Play good basketball and give all you have in every game and international support will come Memphis became really popular because of their defense,Minnesota was popular briefly because they signed a lot of European players but because of they way the play everyone now thinks of them as losers .