Peachtree Hoops: Whistle, Dejounte Murray aid in Project Backboard campaign

[Hawksquawk]

The campaign helps inspire kids’ creativity and imagination by renovating public basketball courts across the country.

Dejounte Murray has made Atlanta his home for the foreseeable future. A trade brought him from San Antonio — where he spent the first six seasons of his NBA career — to Atlanta in the summer of 2022. Then, this past summer, Murray and the Atlanta Hawks agreed on a four-year contract extension that can extend into 2028. This commitment to the ‘A’ extends beyond the court, however.

Project Backboard’s mission is to strengthen communities by renovating public basketball courts and installing large scale, site-specific art, improving park safety, encouraging multi-generational play, and inspiring people to think more critically and creatively about their environment.

Recently, Murray took part in a Lunchables Dunkables and Project Backboard campaign to help renovate public basketball courts in the Atlanta area — a campaign that also extends nationwide. This initiative aims to “[inspire] creativity on and off the court, [...] [deliver] on kid desire and convenience without compromise, [and empower] young minds throughout the day.”

Chase Mills is an 11-year-old aspiring basketball player in the Atlanta metro area. In ‘No Days Off’ from Team Whistle, a Youtube episode series that follows a number of aspiring young hoopers, Mills shows off his practice routine in a recent episode. In it, he lists Dejounte Murray as a basketball player he models his game after due to his ability to score and defend.

Project Backboard

Chase Mills

But there is a twist.

On a renovated court in Deerwood Park in southwest Atlanta, Dejounte Murray himself surprises Mills with an in-person visit. It’s a touching moment and one that must be seen to believe.

Team Whistle is DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally. As a pioneer in data-driven content creation and distribution, Whistle has a positive and relatable original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook. With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.

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