Nike & NBA agree to $1 Billion Deal

[ATLHawks3]

http://bleacherreport.com/articles/2492519-nike-to-become-nbas-new-apparel-provider-will-feature-logo-on-uniforms

 

 

 

Nike has long been one of the hottest brands in sports, and its profile will grow even more beginning in 2017 after signing a new eight-year deal with the NBA.

 

According to Bleacher Report's Jared Zwerling, Nike will manufacture all on-court apparel for the league beginning in the 2017-18 season.

Nike will also have the benefit of unprecedented advertising power, as its logo will be the first ever to appear on NBA uniforms, according toZwerling.

Following the announcement, NBA Commissioner Adam Silver discussed the benefits that the league will enjoy from joining forces with Nike, per NBA.com:

This partnership with Nike represents a new paradigm in the structure of our global merchandising business. As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and on-court products.

In addition to its deal with the NBA, Nike will also have a larger presence in the WNBA and NBA Development League.

 

[benhillboy]

Finally. F&@k Adidas.