The Brand Keys 2011 Sports Loyalty Index

[NineOhTheRino]

Link

Don't know if this list says much about loyalty. For me loyalty is when the team suck and the fans still come out.

Edited March 22, 2011 by NineOhTheRino

[Admin]

How are the Hawks looking good since they're in the bottom 5 among NBA teams? :scratchhead:

[NineOhTheRino]

How are the Hawks looking good since they're in the bottom 5 among NBA teams? :scratchhead:

I thought the Hawks would have been last. 19 out of 30 is not that bad.

Edited March 22, 2011 by NineOhTheRino

[AHF]

I thought the Hawks would have been last. 19 out of 30 is not that bad.

The counting is messed up on that link. They list the "bottom 5" in each sport but those bottom 5 lists don't seem to include about 1/4 of the league in the NBA and MLB. (i.e., how can the Haws be 19th and in the bottom 5?)

[NineOhTheRino]

The counting is messed up on that link. They list the "bottom 5" in each sport but those bottom 5 lists don't seem to include about 1/4 of the league in the NBA and MLB. (i.e., how can the Haws be 19th and in the bottom 5?)

Hawks marketing dept. would report this ranking as being 19th in the league but technically I guess it's the 5th worst.

[Admin]

The counting is messed up on that link. They list the "bottom 5" in each sport but those bottom 5 lists don't seem to include about 1/4 of the league in the NBA and MLB. (i.e., how can the Haws be 19th and in the bottom 5?)

I'm guessing that they have multiple ties like where they have the Hawks and Raptors in that same position.

[lethalweapon3]

What's extra funny is the NFL list has the Bottoms listed 1 through 5, where the team that's highest on that Bottoms list is the worst. So assuming there is not an ordering issue, just a numbering issue, it may well be that our Fine Feathered Friends are at the very bottom of the barrel by this group's measures.

No matter where we are rankings-wise, how in blazes would we be tied with the Raptors? Can someone direct these guys to RealGM?

~lw3

Edited March 22, 2011 by lethalweapon3

[AHF]

I'm guessing that they have multiple ties like where they have the Hawks and Raptors in that same position.

That is a curious way of counting.

Here is how I would count. In a league with 30 teams, the team with worst loyalty is 30th. (For example, Team 1 = 1, Team 2 = 2, Teams 3 & 4 = tie for 3, Team 5 = 5, etc.).

[Admin]

That is a curious way of counting.

Here is how I would count. In a league with 30 teams, the team with worst loyalty is 30th. (For example, Team 1 = 1, Team 2 = 2, Teams 3 & 4 = tie for 3, Team 5 = 5, etc.).

And what do you do if by using their formula both team 1 and team 2 both end up with the same loyalty? Which do you rank 1 and which do you rank 2?

What they should have done is start with the total # that they're up to after listing tied teams with the same rank, like this:

1

2

2

2

5

[AHF]

And what do you do if by using their formula both team 1 and team 2 both end up with the same loyalty? Which do you rank 1 and which do you rank 2?

What they should have done is start with the total # that they're up to after listing tied teams with the same rank, like this:

1

2

2

2

5

We are on the same page. If you look at the example I gave in the last it was:

1

2

3

3

5

Same approach.

[lethalweapon3]

On the phone and cannot check all the prior years but we were dead last in the 2007 version too:

http://web.archive.org/web/20080228053926/http://www.brandkeys.com/awards/sports.cfm

~lw3

[lethalweapon3]

2008 and 2009 (next to last, behind the Bobcats). As you mentioned, they mess things up with the way they treat ties, making it look like there are fewer teams in each league (last place in the MLB is shown as 19th) than in reality.

http://replay.waybackmachine.org/20080704101839/http://www.brandkeys.com/awards/sports.cfm

http://replay.waybackmachine.org/20090307223257/http://www.brandkeys.com/awards/sports.cfm

2010 (fourth from last, ahead of the Warriors, Kings, and 'Cats)

http://www.nysportsjournalism.com/why-fans-are-loyal-33110/

Based on these older lists, I'll go ahead and assume it's the NFL's "Bottoms" list that is wrong (Raiders are the lowest... wow, c'mon Al!) and the Hawks have moved up the list to (actually) 24th in a tie with the Raptors on the NBA Bottoms list. Poor Thrashers, though!