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Hawks trademark new logo


devilwentdown2GA

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In other wprds, we still have no clue what the unis arw gonna look like

 

The one's I posted are probably the most accurate mock ups on the internet, mainly because it incorporates the new letter marks and the triangular design.

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Now that I see the new logo incorporated into the uni, I'm actually LESS enthusiastic about it than when I first saw it. It seems redundant to me and, as such, distracting from the focal logo. If you want something that is more horizontal, okay, but make it qualitatively different from the logo that conveys "Hawks," and instead, one that conveys Atlanta somehow... ostensibly, that new ATL wordmark itself would meet that criteria.

 

2015-06-19_0941.png

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I dont like the fonts used for the numbers. More traditional/throwback fonts are all the rage these days and provide a cleaner more "winning tradition" type look to them. These numbers look very streetball/d-league-ish. I can dig everything else tho... that new A is a little weird too but whatever

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